Posted on March 8, 2018
A traveler has finally reached his destination after a long international flight. He’s eager to get to his hotel and relax, but first, he has to wait for his luggage to arrive at baggage claim. The traveler watches hundreds of plain black suitcases circle the baggage claim turnstyle—each one looks almost identical, and his fellow travelers have a difficult time identifying their own luggage in the sea of black and grey. That’s when the traveler spots his suitcase; it’s a vibrant shade of hot pink that’s nearly impossible to miss. He’s able to quickly claim it and continue with his day.
An estimated 21.6 million bags were lost at airports worldwide in 2016—that’s nearly six bags per every 1,000 airline passengers. And in about 4 percent of these cases, passengers never picked up their luggage from baggage claim.1 In many cases, this is due to misidentification; either a passenger picks up someone else’s luggage by mistake, or a passenger isn’t able to locate the luggage on the carousel.
In both cases, having a distinctively colored suitcase may have prevented the mix-ups from happening. This is part of the reason luggage manufacturers are increasingly choosing to create bags that feature unusual colors, making it easier for their customers to identify their suitcases in a crowd. But having more colorful design options also necessitates better color quality control protocols. Color measurement instruments like spectrophotometers can help you create colorful luggage that stands out from other bags on the market.
How Unique Colors Benefit Customers and Luggage Manufacturers
While many customers still prefer to use black or grey luggage, colorful designs are becoming more popular due to both their aesthetic appeal and practical function. In the past, suitcases were primarily viewed as utilitarian objects and were typically offered in a limited range of colors. Today, however, luggage is increasingly regarded as an exciting fashion accessory, which is why many brands are using brighter or more unique colors.
Modern luggage manufacturers often create suitcase shells from scratch, and there’s an almost unlimited number of color options available to them. Travel blogger Samantha Brown says that we’re in “the dawning of the age of colorful and stylish luggage.” She explains, “Hard case luggage has taken this to a new level, with incredible designs that become movable art.”2 By choosing a color other than black, grey or navy, customers can not only identify their luggage more easily but also ensure that their suitcase matches their personalities and preferences.
For luggage manufacturers, offering unique colors can both help establish brand identity and increase the appeal of their product lines. High-end manufacturers like Louis Vuitton create their own textiles that prominently feature the hallmarks of the brand, such as their signature monogram logo and brown color scheme.3 However, many manufacturers build their brand and attract business not with a single signature color, but through the variety of their offerings, giving customers appealing choices and keeping up with color trends.
Full article with photos available here: