New Variations in Hard Apple Cider Color Create Competition for Craft Beers

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Posted on August 14, 2017

Microbreweries are all the rage these days with franchises opening up in quaint little towns across the country. Here in the Pacific NW, you will see crowds of people swarming to grab a quick bite to eat and a cold refreshment on their way home from work or with a group of friends on weekends. These new little off-the-wall establishments have taken the place of local watering holes by offering a classy way to unwind at the end of the day. So why this sudden increase of obsession in microbrew venues?

As the saying goes, “variety is the spice of life” and to pique the interest of the masses, new trends in adult beverages have found creative ways to make this a reality. What differentiates the bar scene from the beer and wine bistro atmosphere is the absence of hard alcohol. While this encourages a more casual and laid back drinker, many craft breweries have been limited to a simple variety of beers alone. I’m a beer lover myself, and while the urban-rustic vibe may be enticing, many of my girlfriends and even their ‘gluten free’ counterparts would turn their noses up at those hoppy beer choices. It didn’t take microbreweries long to catch on too. By incorporating a new line of hard ciders; they found ways to appease the masses and offer a more colorful assortment of adult beverages.

Additional Color Choices Attract New Consumers

Color plays a significant role in consumer choice, and hard apple cider color is no exception. In fact, this fruit-based refreshment offers more flexibility in color choices than both beer and wine combined. Since the base color in hard apple cider is the starting point for many new flavors and color options, thanks to its light color and crisp fresh taste, adding other ingredients to this formula is a simple and easy way to increase the variety of adult cider options.

Hard apple cider color alone is the base of many name brand hard cider beer labels. Popular choices such as “Gold Apple Hard Cider” by Strongbow brewing company or Woodchuck Brewing’s signature craft flavor “Woodchuck Amber”1 use color terminology in their labels to encourage visual preference and appeal. Of course, visualization through brand name alone is not enough to solidify color acceptance and recognition. Actual beverage color itself is what inevitably entices consumers and provides the basis for taste perception. In fact, taste perception and color are so strongly related that many leading beverage producers rely on instrumental analysis of color to ensure brand name success.

Full article with photos available here:

https://www.hunterlab.com/blog/color-food-industry/new-variations-hard-apple-cider-color-create-competition-craft-beers/

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