Haze Measurement of Plastic Film: How Another Layer of Clarity Adds Value for Consumers

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Posted on May 23, 2016

Over the years, I have learned that there is a distinct connection between quality and value. With even the simplest things like plastic film, appearance plays an important role in quality and consumer demand. Color and clarity are often the difference between deeming something as shiny, beautiful and new, or dingy, weathered, and worn. These small details make a considerable impact on consumer choice and decision making, so finding ways to enhance the level of appearance and clarity of these products takes center stage in today’s high tech industry.

Plastic film is everywhere and a number of high-tech consumable goods rely on quality materials to enhance their product’s appeal. From cell phone screen protectors (which have saved my phone on a number of occasions) to fancy dashboard screens of new sports cars, plastic film works to protect and enhance the look of many of the world’s latest innovations.

The Importance of Haze Measurement of Plastic Film

Color is known to have a significant impact on the selling power of numerous products; however products with films or coatings must also rely on clarity to increase selling power. Haze measurement provides a way to monitor clarity and visibility in products where transparency is essential to both functionality and appearance.

Slight changes in transparency or translucency can be nearly undetectable to the human eye1, which is why haze measurement technology plays such a vital role in product development and quality control. Plastic film measurements require precise and quantifiable data for product development to maintain both quality and consistency throughout. For example, in the automotive industry, numerous parts of the car interior require protective plastic film coatings.2 Maintaining visual consistency throughout is a mark of superiority when it comes to these specific design elements.

Monitoring haze in plastic film production increases productivity without compromising quality. With advanced instrumentation, real-time measurements ensure that haze values remain consistent while providing instant feedback which can alert production teams to any variations that could interfere with quality.

Simultaneous Color and Haze Measurement

Haze measurement capabilities have revolutionized the spectrophotometric industry, allowing the quantification of both haze and glare through precise geometric formulas and viewing angles. This technology made it possible to monitor texture in relation to color. Understanding how texture affected color has made it possible to quantify these changes and maintain color consistency throughout production and from batch to batch. This is extremely useful in the production of plastic film, where maintaining quality while keeping up with the demand for quantity can become a real challenge.

Since color and haze measurements go hand in hand, color measurement experts have been working hard to develop a product that combines both technologies into one unique, time-saving tool. This new cutting edge instrumentation allows for the simultaneous measurement of both color and appearance to increase production speeds without compromising quality.

Full article with photos available here:

https://www.hunterlab.com/blog/color-plastics/haze-measurement-of-plastic-film-how-another-layer-of-clarity-adds-value-for-consumers/

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